By Minda Smiley

Coke Zero is building on its drinkable advertising campaign, which launched earlier this year during March Madness, with a new installment that sees the brand partnering with ESPN’s ‘College Game Day.’

Created by Ogilvy & Mather, the sampling campaign was created to give people a chance to try the zero-calorie drink through a number of different channels, including a billboard, since research has shown that many people claim to not like Coke Zero even without ever tasting it.

The new work will include iterations of the original campaign, such as ads that will prompt viewers to use Shazam. Read full story ›

Source: The Drum