By Sarah Vizard

The brand has launched an app that helps blind people know when someone is smiling at them. Designed and built by its creative agency J. Walter Thompson, the app uses facial recognition and a phone’s camera to detect a smile from up to five metres away and notify the app user with a vibration or a beep.

The app is being promoted by a short film, “Feel Every Smile”, directed by Oscar-nominated Lucy Walker, herself partially blind. It stars four blind people talking about smiles and what they mean to them.

They are then given the “smile detector” app with the film Read full story ›

Source: Marketing Week