By Sam Pootes

E-commerce, by its very nature, is a technology-driven sector, so it’s understandable that there are countless technological solutions available for those looking to trade goods and services online. Some tools appear on first look to be extremely useful – with the obvious caveat that you need to feed the beast with lots of source data.

Let’s go to the extreme and think of Amazon. They have around 244 million active customers worldwide. That’s a lot of data. You can get a good understanding of which products people may want and when they might want them, simply by looking at other customer Read full story ›

Source: The Drum