By Rebecca Stewart

The Britain’s Got Talent judge will join the IAB’s chief executive Guy Phillipson on stage at The Barbican in London on 15 October.

The theme of this year’s event is ‘higher ground’, which aims to inspire marketers to raise their game and use data wisely.

Commenting on Morgan’s involvement, Phillipson said: “From his early days in Fleet Street, through reality TV on both sides of the pond, and now the US editor-at-large for Mail Online, Piers Morgan has experienced the media revolution first hand.

“He’s also never short of strident opinions, and I can’t wait to interview him at IAB Engage.”

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Source: The Drum