The 18 month-long rebrand is today (1 September) being touted in a global campaign that sees the banking brand attempt to stand out in the crowded financial services industry. UBS has scrapped all of its original branding, bar the logo, and introduced a new design, tone of voice and “acoustic identity” to connect with consumers on a more human level.
Speaking to The Drum group head communications and branding, Hubertus Kuelps, said it was the right time for UBS to launch the new branding after enjoying “10 quarters of successive growth”, spurred by a change in strategy that focuses on wealth Read full story ›
Source: The Drum
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