By Tony Connelly

Ad tech firm Gravity4 has made a second audacious takeover bid to acquire its rival Rocket Fuel.

The one year-old ad tech firm founded by the former RadiumOne CEO Gurbaksh Chahal, has made an offer of around $260m for the company.

The latest bid is almost $100m less than the previous takeover bid which was rejected by Rocket Fuel’s interim chief executive officer Monte Zweben in May because it did not” constitute a credible offer”.

The San Francisco based company’s bid was confirmed by a post on Chahal’s Facebook account which read “second time’s a charm” and linked to a story on the Read full story ›

Source: The Drum