The ad was investigated after a complaint by Vodafone’s competitor Three, which challenged whether claims of being unbeatable at connecting calls and keeping them connected were misleading and could be substantiated.
Both claims were investigated and upheld by the ASA.
Vodafone’s research explored
The campaign, which was shown in the form of an internet banner and national press advert, stated that the brand was “unbeatable at connecting your calls and at keeping your calls connected”.
Vodafone denied that the ads implied a superiority claim and explained that the statements were based on their own performance data as well as that of Three, O2 and Read full story ›
Source: Marketing Week
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