It aims to dispel a lot of the confusion around how much time people are actually spending on the internet with the Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) both hailing 2 hours and 51 mins as the “definitive” measure. The measure, which has been attained using Comscore data, is based on the average time Brits spent online both at home and at work during the first six months of the year.
“There’s a lot of confusion when it comes to the various sources claiming to measure how long people spend on different media,” said the IAB’s Read full story ›
Source: The Drum
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