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Why brands should look externally for innovation inspiration

on Sep 2, 2015 | 0 comments

By Rose Lewis

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I’ve spent the past three years championing marketing and advertising tech startups to work with brands and agencies. As Collider turns three years old this month, we’ve come a long way in a short amount of time. Almost 30 startups have created meaningful relationships with over 20 brands and agencies sharing their knowledge, best practice and cash too.

We have to know who the right people within brands and agencies are to make this happen, and make sure there is meaningful dialogue and follow-up happening between the brands and startups. The people from within the brands must be willing to make Read full story ›

Source: Marketing Week