By Thomas Hobbs

The TV ad not only promotes outfits across the M&S Autumn range but also talks up its craftsmanship and sustainable sourcing, with a particular focus on cotton.

Bousquet-Chavanne says it is the most digital-focused M&S campaign to date and will hit 37 different formats across TV, print and digital platforms.

“The time is right to claim our territory with great confidence and force,” Bousquet-Chavanne told Marketing Week.

M&S saw sales of clothing and homeware slip 0.4% in the three months to 13 June. The drop was particularly disappointing after M&S had delivered its first rise in clothing sales in four years in the Read full story ›

Source: Marketing Week