In July, the Wall Street Journal reported that Hulu was exploring an ad-free version of it’s popular streaming service. Today they’ve announced that they’re adding a “commercial-free” subscription at $11.99/month (versus the $7.99/month that includes commercials). This move puts Hulu in an even stronger position to compete with Netflix, Amazon and the endless other OTT services emerging.
What’s even more important is the smart confidence Hulu’s SVP of Advertising Sales, Peter Naylor has in how this is a good move for their sales efforts and advertisers. “This is another big announcement from Hulu and Read full story ›
Source: The Drum
Industry News