Havas Group has launched specialist digital performance unit Ecselis to combine technology, data, creative and media across UK Group.
A team of 60 staff will offer paid search, SEO, performance display, conversion rate optimisation (CRO), affiliate marketing and dynamic creative optimisation (DCO) service to the group’s clients.
Under the leadership of Ian Thomson as head of Ecselis UK, the unit will bring together media, technology, creative and data for a number of multi-channel performance products.
Paul Frampton, Group Managing Director, Havas Media Group UK, commented: “Ecselis will tackle the two biggest challenges in performance right now: being channel agnostic and ensuring that Read full story ›
Source: The Drum
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