The new lab, based in London, will provide brands and agencies with real-time data and targeting strategies designed to get through the ad block shields. Furthermreo, it will identify the most effect emotional triggers by market, brand category and demographic and use that data to create a video distribution strategy.
It has been launched in light of a growing body of research into the prominence of ad blocking software. Unruly’s own research revealed that more than half of UK consumers say they are likely or very likely to use software to block adverts online because they feel there are too many Read full story ›
Source: The Drum
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