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Industry insight: Creativity defined the first 60 year of the British TV ad, planning and targeting will define the next

on Sep 24, 2015 | 0 comments

By Seb Joseph

Creativity defined the first 60 years of British TV advertising but booking, planning and targeting is where the next 60 years of headed. The Drum interview broadcasters, agencies and tech providers on what this shift means for advertising.

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Source: The Drum

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Industry insight: Creativity defined the first 60 year of the British TV ad, planning and targeting will define the next

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