Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

New Zealand crowdsourced flag options expanded amid public pressure

on Sep 24, 2015 | 0 comments

By John McCarthy

New Zealand’s bold referendum to crowdsource a new national flag became all the more open after a campaign to include the popular ‘Red Peak’ flag proved a success.

The initiative, the early stages of which was flooded with confounding MS Paint entries by trolls and Kiwi enthusiasts was whittled down to 40 potential designs by a panel of of cultural, art and design experts back in August.

In November, four options were to be perused by the populace, however a campaign to have the Red Peak added proved a success sparking a U-turn from PM John Key.

Key told Read full story ›

Source: The Drum