It is a dreary, overcast Monday morning in San Francisco, and a small group of journalists are being herded onto a bus for a whistlestop tour of three highly disruptive tech brands. The city is quickly overtaking Silicon Valley, the Californian region to its south, as the world’s premier technology hub and cloud computing group Salesforce (itself a native of San Francisco) has organised the outing as a prelude to its huge Dreamforce conference.
For the media in attendance, the attraction of the tour is two-fold. Firstly, it holds the promise of exclusive insights into the technologies and trends that could Read full story ›
Source: Marketing Week