The brand’s ‘#Changethenumbers’ campaign comes on the back of an international piece of research measured across five countries, which questioned over 5,000 participants.
The results show that in the UK, 71% of people think men are more suited to being high-level scientists, much higher than the European average of 60%. Less than a third (31%) of people in the UK would picture a woman when asked to think of a scientist – also far lower than European average of 41%.
In response to the research, the beauty brand is running a digital campaign aimed at driving conversations around the subject and challenging Read full story ›
Source: Marketing Week
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