By John McCarthy

Netflix has released research documenting how it measures when viewers become engrossed in its content.

The streaming giant analysed its global streaming data with the benefit of having no commercial breaks or even episode schedules to break up consumption.

The resulting data, gathered from Brazil, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Mexico, Netherlands, Norway, Sweden, UK and US between January and July 2015, helped creators decipher the exact episode viewers get hooked on a certain franchise.

Analysing the consumption patterns of the first season of popular shows including Bates Motel, Better Call Saul, Breaking Bad, Daredevil, OITNB, House of Cards and more, Read full story ›

Source: The Drum