By Sarah Vizard

A digital campaign named ‘Call it rugby’ and launching today (25 September), sees the RFU partner with VICE to create and promote five videos that aims to show the range of people from different backgrounds that play the sport.

One video features Londoner Sammy Green who used rugby to turn his life around and then mentored Jake Smyth, who was also heading down the wrong path. Another shows identical twins India and Georgie Perris-Redding who are aiming to join the national women’s squad.

Vice will promote the video as will the RFU on its digital and social channels, as well as across Read full story ›

Source: Marketing Week