The news this month that hamburger chain Byron is speeding its expansion could herald an era of dominance for the ‘posh’ burger. The company aims to open 15 new restaurants a year, founder Tom Byng told the Telegraph, up 50% from the figure of 10 a year reported just six months ago.
But despite the growth of such premium outlets, for the world’s biggest fast food company, McDonald’s, the UK is one of the few countries to have bucked a global downward trend, delivering 37 consecutive quarters of sales growth to date. Global sales, which have been on the slide at Read full story ›
Source: Marketing Week
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