By Seb Joseph

The campaign launches next month, when people will be able to request a ‘Fish Supper’ fundraising kit to host their evening. While the ingredients won’t be provided, the pack offers recipe suggestions, party games, napkin origami tips and individual place cards with rescue stories printed on them.

Regional press ads will focus on coastal titles and there’s also a radio partnership with Smooth Radio. The campaign, which has been created by Proximity London, also spans email direct marketing, social, a microsite and a video that depicts the initiative through the eyes of one family.

Helen Walker, marketing manager at the RNLI said Read full story ›

Source: The Drum