By Seb Joseph

A Lloyds Bank spokeswoman confirmed the appointment to The Drum.

The hire builds on the close relationship that has been brewing between the two since the agency created the ad campaign for the bank’s 250th anniversary earlier this year. Adam&Eve/DDB has been working with the Lloyds Banking Group since 2011 when it won the Halifax ad account, which it will continue to run alongside its additional responsibilities.

It ends Rainey Kelly Campbell Roalfe/Y&R relationship with the banking brand though the creative shop will continue to produce ads for the Bank of Scotland brand.

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Source: The Drum