In just under a year since defecting from Amazon to Yahoo, Lisa Utzschneider was recently promoted from VP of sales to CRO, and now ranks as one of the chief lieutenants of chief executive Marissa Mayer.
This involves putting into place its much feted MaVeNS (mobile, video, and native) revenue strategy. She takes up the reins at a crucial stage of transition for not just Yahoo, but every web-based media owner, as audiences’ media consumption fragments.
With over 43 million visitors to its media properties on a daily basis, Yahoo is one of the biggest media owners in Read full story ›
Source: The Drum
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