Veteran advertising journalist Stuart Elliot has a pet hate – product placement – and boy does he want you to know about it. Here, in the first of a new video series focusing on some the pet peeves by the more established industry personalities, Elliot gives the industry both barrels for their heavy handed approach to pushing products in front of TV audience’s faces.
In this exclusive video, Elliot grumbles about the role of product placement which “sells stuff” and moans about the growing use of the megabucks deals on television and online videos (a bit like the one he Read full story ›
Source: The Drum
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