England Rugby has launched a new campaign to back the Rugby World Cup as it looks to piggy back on the buzz around the tournament and entice 16-24 year olds to take part in the game.
Rolling out from today (25 September), the ‘We Call it Rugby’ campaign, created in partnership with Vice Media, aims to bring new people into the sport and plug the “leakage” experienced when people leave school or university and fail to re-join a rugby club.
A series of documentaries forms the crux of the push and shows people from all different kinds of backgrounds who play the Read full story ›
Source: The Drum
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