1. TV ads turn 60
It was 60 years ago this week that TV advertising made its debut with a spot for Gibbs SR toothpaste. The medium has come a long way since then but undoubtedly faces more challenges than ever from newer formats like digital, social media and mobile.
Nevertheless Marketing Week columnist Mark Ritson thinks the challenge has been overblown, saying TV remains the most effective medium for mass reach.
And the IPA gave us its rundown of the top 10 most effective TV campaigns. Tesco’s “Every Little Helps”, BT’s “It’s good to call” and Foster’s Read full story ›
Source: Marketing Week
Industry News
