The Ad Council has enlisted Major League Baseball veterans Eric Byrnes, Mark DeRosa and Al Leiter to encourage dads to take a more active role in the lives of their children.
Partnering with the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council reminds fathers it is easier than ever to keep in touch with their kids with the use of digital comms. The PSA aired earlier this week during weekday show MLB Central to promote a nationwide commitment to fatherhood, culminating in a pledge which can be signed here.
Lisa Sherman, president and chief executive of the Ad Council, said: Read full story ›
Source: The Drum
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