By Thomas Hobbs

Starting with wine, in the first quarter of 2016, the German discounter will then move to list non-food items – such as electricals and clothing – from its Specialbuys range later in the year.

“Our launch online is another exciting chapter in our story and will enable us to introduce the Aldi brand and some of our bestselling, best-quality and best-value products to thousands more customers across the UK,” said Matthew Barnes, chief executive of Aldi in the UK and Ireland, of the launch.

Barnes had previously dismissed an ecommerce offering altogether. In 2014, he told Retail Week that online would “only Read full story ›

Source: Marketing Week