Google is adding two new products to its advertising portfolio – ‘Customer Match’ and ‘Universal App Campaigns’ – that will better track the consumer journey on various mobile devices.
‘Customer Match’ enables marketers to develop customised campaigns for customers who are part of a brand’s loyalty programme or have made a previous purchase across Google Search, YouTube and Gmail.
The product allows brands to upload a list of email addresses that can be matched to signed-in users on Google. From there, brands can build personalised ad campaigns. It can also be used to reach new customers on YouTube and Gmail who are Read full story ›
Source: Marketing Week
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