The fast food chain’s ‘Good to Know’ campaign will include two TV ads that highlight McDonald’s use of whole British potatoes for its French Fries as well as reiterating that its Chicken McNuggets contain 100% chicken breast meat.
The brand pledged today (25 September) that it will start sourcing its potatoes from British farmers only, as it looks to attract customers who are more conscious about where their meals come from. The news comes as part of wider £350million UK investment programme as it looks to transform its stores and menu offerings.
Besides driving mass awareness of its ‘Good to Know’ stories, Read full story ›
Source: Marketing Week
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