By Sarah Vizard

John Lewis added its loyalty scheme to its app at the end of August. The move means members can now access the scheme from the John Lewis app and they don’t have to carry around their plastic card.

Speaking to Marketing Week, John Lewis’ head of customer marketing Chris Bates, said the update has required a lot of in-store work to enable its scanners to work with smartphones. Members can now open the app and shake the phone to pull up a barcode that can be scanned instead of the card.

He claimed the update has been well received, with more than Read full story ›

Source: Marketing Week