Carlsberg is looking to boost its green credentials through a crowdsourcing competition which looking for ideas on how to make its beer more sustainable.
The Danish brewing company has partnered with Copenhagen-based think tank Sustainia to launch its “Cheers to Green Ideas” competition which it hopes will help the company promote a more environmentally friendly image and also inspire change in consumer behaviour.
The initiative is looking for ideas from both the public and businesses on how Carlsberg could improve the environmental impact of beer across the whole production process including production of raw materials, brewing and transportation and recycling of packaging.
Source: The Drum
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