By Samuel Joy

This presentation covers:

• Multi-device, multi-channel – exploring the increasingly complex world of data in 2015

• Surviving the big data avalanche – with access to more data than ever before, how do you draw out KPIs and identify what really matters for your business?

• What do the latest developments in technology mean for customer journey tracking – from IOT to wearables?

• How you can get the most out of Big Data for your business?

Bio

Kenneth Cukier is the Data Editor of The Economist. Kenn is the co-author of ‘Big Data: A Revolution That Will Transform How We Live, Work, and Think’. It is the first systematic Read full story ›

Source: Marketing Week