It’s Ad Week New York and the Financial Times is using the opportunity to unveil its branded content unit FT² that will help advertisers better match their commercial messaging to FT editorial content in a number of ways.
FT² was unveiled earlier today (28 September) with launch partners the Zurich Insurance Group and Santander. The title’s commercial arm claimed it will double-down on using digital tools to better aid its commercial content creation, including the use of data analytics, plus semantic targeting tools.
The new unit effectively combines all aspects of the outfit’s content marketing capabilities which now include the newly launched Read full story ›
Source: The Drum
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