By John McCarthy

A survey of 13,451 EU consumers from Forrester, ranking 203 large European brands, found that the majority of brands across all three countries clustered in the OK and poor categories.

In the UK, 87 per cent of the brands were OK or poor, Germany had 84 per cent in this bracket and France 55 per cent. Unlike other markets, not a single brand offered a ‘good’ customer experience.

Leading brands in the UK were Nationwide Building Society, M&S Bank, and American Express. MAIF, Yves Rocher, and Credit Mutuel led in France and ING-DiBA, DKB, and DocMorris took the top of the table Read full story ›

Source: The Drum