By Michael Feeley

Yipsy Macarons has appointed RBH Creative Communications agency as its first PR agency.

RBH’s primary focus will be on raising awareness of Yipsy Macarons to attract new corporate and wedding customers, building on the company’s already impressive client list which includes premium companies such as Apple, Malmaison, Pandora, Swarovski and HP, as well as a growing wedding and events market.

Macarons are colourful, light, small meringue cookies made of almond flour, egg white and sugar. The signature look is a smooth, colourful shell with little ‘feet’ sandwiched by a tasty ganache, buttercream or curd filling. They are different to macaroons, which are Read full story ›

Source: The Drum