Just months after announcing its e-commerce Facebook tie-up, Mondelez International is already backing it to succeed, claiming early tests are enough to indicate that the social network will become its biggest digital sales channel.
The snacks maker has seen experiments with its Philadelphia brand on the social network drive a five per cent boost in sales. And while its claims of success may seem a little early given the single-digit increase, it’s worthwhile noting that the business has spent the bulk of 2014 learning about how it can tempt people to consider purchasing snacks online.
Mondelez has been Read full story ›
Source: The Drum
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