By Stephen Lepitak

Yahoo chief executive Marissa Mayer has stated her belief that native advertising could be the beneficiary of a growth in the use of ad blockers.

Speaking at IAB MIXX in New York as part of Advertising Week, Mayer was questioned about her views on ad blockers which prevent adverts reaching online platform users who have downloaded them.

She claimed that she believed that the experience of the web “becomes a lot less rich” with their use and that it would “get worse” as a result.

“The internet is such an amazing outlet, as is mobile, and all of that has Read full story ›

Source: The Drum