There are a lot of stories being written about the decline of cable, so it is sometimes hard to remember how important cable is to the success of shows – especially when live-plus-three and live-plus-thirty, two important metrics, are boosted mainly by video on demand.
One of fall’s most highly-anticipated shows, SCREAM QUEENS, which premiered last week, will be providing exclusive content throughout the season to Comcast’s Xfinitiy on Demand.
Ahead of the premiere, Xfinitiy on Demand provided to-be viewers with cast interviews and behind-the-scenes bonus content.
“Xfinity On Demand – a platform that brings us the potential to reach millions of Read full story ›
Source: The Drum
Industry News