Unilever has repositioned its Flora ProActiv spreads and drinks to push a more premium, healthy lifestyle message after losing a sense of “uniqueness” in its visual identity.
The FMCG giant worked with Design Bridge on the brief, which saw the agency create a new logo, typography, visual identity and photography style.
The design focuses on the ‘Pro’ and ‘Activ’ parts of the brand – its active plant ingredients – to hero the unique ingredients which had become lost on the packaging over time. To make this stand out, Unilever strengthened the ProActiv brand name and identity on and off the pack by Read full story ›
Source: The Drum
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