Time Inc-owned fashion title Look has partnered with Warner Brothers Pictures UK for a one-off broadsheet paper to promote new comedy The Intern.
The campaign activity sees the newly created ‘The Intern Weekly’ inserted into Look Magazine (on sale from today, 29 September) with an additional 100,000 copies available at London Tube Stations.
With eight pages, The Intern Weekly will integrate themes of the movie, which stars Anne Hathaway and Robert De Niro, such as interviews to getting ahead in the workplace and what to wear, regardless of age.
Look will also support the movie through a career Q&A on Twitter to give Read full story ›
Source: The Drum
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