By Thomas Hobbs

The trial comes after Amazon secured a 300,000 sq ft location, just inside the M25, last month that looks ideally positioned to deliver into London. Amazon Fresh is already available in Seattle, California and New York to Amazon Prime members.

UK food and grocery sales are predicted to rise 13% to £200.6bn between April 2015 and April 2020, according to IGD, with online grocery increasing its market share within that from 5% to 8.6% – making it the fastest growing segment within UK grocery retail.

Although the big four have struggled to make money from online due to costly distribution charges.

Concern among Read full story ›

Source: Marketing Week