By David Ellison

With the release of the endorsement-heavy new Bond film Spectre nearly upon us, have you ever wondered what the difference is between product and prop placement?

I regularly receive queries from ISBA members asking me that exact question. It may be of interest to know that both have been quietly used by some of the UK’s biggest advertisers over the last 30 years without generating many headlines.

ISBA and its members were heavily involved in the consultations which resulted, in February 2011, in the Ofcom rules allowing advertisers to pay producers of commercial television programmes for product inclusion, subject to Read full story ›

Source: The Drum