The brand’s hub ‘#Swearbyit’ will post editorial content on a weekly basis and include cooking recipes, beauty tips and health advice. The brand will also work with guest bloggers, who in turn are encouraged to share their articles on their social channels.
The platform will be separate to Vita Coco’s website, but content from the hub will also be posted on Vita Coco’s social channels including Facebook, Twitter and Instagram.
The hub, which is managed by Gravity Road, was launched in response to a brand research project on consumer awareness, which found that while 84% of consumers know about coconut oil 53% Read full story ›
Source: Marketing Week
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