Johnston Press has marked the arrival of its revamped Scotsman title which a new ad campaign featuring a specially commissioned poem by renowned Scottish poet Billy Letford.
The six-figure ‘Louder’ ad campaign will promote the redesigned newspaper as well as the new website and app. It will use many of the traditional advertising platforms such as print, digital, radio and the social tag #CanYouHearIt. There will also be a three week out of home advertising burst beginning on 5 October with marketing wrapped around the body of 100 taxis in Edinburgh and Glasgow.
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Source: The Drum
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