By Minda Smiley

Pandora and Spotify have both welcomed the emergence of Apple into the music streaming sector.

Sharing a stage at Advertising Week New York, chief marketing officer of Pandora Simon Fleming-Wood and chief marketing officer of Spotify Seth Farban discussed Apple Music, how their services differ, and using data to improve user experience.

Farban said that competing against Apple, which he called the “world’s largest company and one of the greatest brands of all time,” helps sharpen Spotify.

“What’s a better competitor than Apple?” he said. “Apple is helping us validate streaming as the future of the music industry.”

Fleming-Wood highlighted the fact that Read full story ›

Source: The Drum