How can a brand use the data it has captured to help build memorable and personal relationships at every stage of the customer journey?
At the forefront of this data-driven approach is Crispin Nieboer, Director of Corporate Development & Innovation at UK bookmaker William Hill.
Crispin will be speaking at the Festival of Marketing in November on the Customer Experience stage, but as a taster for his appearance I talked to him about William Hill’s approach to data and CX.
What led to William Hill developing a more data-driven approach to its customer experience?
Creating enjoyable and memorable experiences that our customers Read full story ›
Source: Marketing Week
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