By Sarah Vizard

From today (29 September), Amazon customers in London and Birmingham will be able to buy from a range of 50 branded products including Lurpak butter, Cathedral City cheddar cheese, Birds Eye fish fingers and Ben & Jerry’s ice cream.

That is alongside the range of “store cupboard” staples it already offers, such as coffee, bottled water and tea.

The service will be available to members of Amazon’s Prime Now service, which offers one-hour delivery. Amazon says it plans to keep adding products to the service in future.

The move has raised speculation that Amazon will launch its full ‘Fresh’ online grocery service in Read full story ›

Source: Marketing Week