By Sarah Vizard

At the AdWeek conference in New York today (29 September), YouTube’s CEO Susan Wojcicki introduced new features focused around “interactivity, mobile and measurement” that she says point to the future of video advertising.

“As we head into our second decade as the place the world comes to engage with video, I’m excited to see us continuing to move fast, to build new things and to help marketers build brands,” she said.

The increasing focus on ecommerce

YouTube has done a lot of work over the past year to make ads more interactive by allowing brands to share product information within pre-roll ads and Read full story ›

Source: Marketing Week