By Minda Smiley

Susan Wojcicki, CEO of YouTube, thinks that advertisers should incorporate popular memes into their advertising if they want to truly engage with millennials.

To celebrate YouTube’s 10-year anniversary, the CEO gave advertisers at IAB Mixx in New York 10 tips to help them succeed on the video platform since she said she often meets with chief marketing officers who always ask, “What works best on YouTube?”

In addition to the advice, she also announced that YouTube is now going to expand shopping links to videos on the site that aren’t ads. So if a user has uploaded a video reviewing a make-up Read full story ›

Source: The Drum